Early last year, the industry generally believe that Zynga IPO (initial public offering) will be the hottest year of the IPO transaction. But Zynga listed last month, its shares fell 5 percent in the first day of trading, the stock has been below the $ 10 issue price.

Zynga CEO is also required because some of the early employees stock awards rather negotiate their criticisms. This is considered to be detrimental to the Silicon Batterie LENOVO IdeaPad Y330 tradition, and that low-paid employees to join start-up companies, hopes to get a huge return on stock options.

Now, Zynga facing high popularity games can develop problems. Zynga on Facebook to gradually get rid of dependence.

As with Zynga IPO quiet period on the end of Pinkus discussed in an interview with Zynga culture, stock, future revenue growth potential, and online gaming-related topics. The following is a summary of an interview Pinkus:

Q: Zynga IPO results satisfactory?

A: Our goal is to finance $ 1 billion. We hope to Batterie LENOVO IdeaPad U350 by listing some of the long-term investors. Market is successful.

Q: Zynga shares listed on the first day on the break, you think why?

A: From our point of view, listing is successful, so I will not blame any person or thing. With the recent IPO transactions than other technology companies, our financing amount is many of their times. We believe that our future will have a greater development.

Q: Zynga stock is still below the $ 10 issue price, the market timing wrong?

A: We never try to seize the market opportunity, the future will not. We just work in the history of the company listed in the right time, we think we do.

Q: Zynga due to focus on the elite, to the enormous pressure on ordinary people criticized the company’s corporate culture?

A: Silicon Valley employees, the average turnover rate was 14%, we are slightly higher than 3%. I think it is like company employees and corporate culture of a signal.

Zynga’s corporate culture is not too much competition, Zynga internal competition is very intense, we are in a competitive industry. Our team is very hard, but their efforts are voluntary.

We have staff continue to enhance corporate Batterie LENOVO IdeaPad Y550 . In the past three years, over 60% of the employees to get promoted every year. In the past 12 quarters, more than 15% of employees each quarter will be raised. I think our employees feel job opportunities.

Asked: “lost list” (MIA list) What is the purpose? (Wall Street Journal reported that Pinkus has a “disappeared” list, the list is poor performance, but those who hold large stocks of staff.)

A: This is about 2 years thing, and I have a list, the list is not mission-critical staff, to help them find important task.

Q: Why re-negotiate with some of the early employees stock-based compensation?

A: Any company, especially in Silicon Valley, the growth rate may exceed the ability of executives, which is a common phenomenon. We are particularly rapid growth rate.

In four separate cases, our growth over the ability of executives, we want to give them another job, rather than simply let them leave. Like other executives, as they can choose to leave, and received compensation for loss, but we offer other jobs, of course, the stock awards will be different.

Q: Do you think this is the right decision?

A: This is a very difficult decision. In the four executives, two remain in the company, the other two chose to leave.

I realized that this model did not previously exist in Silicon Valley. We are constantly creating new models, but not all new models are worth many times.

Q: Zynga plans on how to use the new changes in the video game industry?

A: We are in the early stages of a long-term changes that games need to pay higher upfront costs of the model is gradually being phased out, the user play the game will give us huge profits.

Q: From your revenue growth potential, the free social game modes to develop?

A: free game mode early in 2007, existed before, the game companies through advertising revenue. For the game, the display advertising is not a good revenue model. We are in the new Internet advertising model in the early stages, including product placement.

Q: The U.S. Justice Department recently announced new regulations on online gaming, this will give you new opportunities Zynga?

A: We pay close attention to this issue.